TPAi — spine v1

Sources → Verbatims

Discovery call — Managing Director discovery-call · 2026-05-12
- “Honestly, half the battle is turning a vague client email into a brief the team can actually run with. That can eat a day.” teamon-task kept
- “The brief you get really depends on who picked it up that morning. It's not consistent.” teamon-task kept
- “Recurring theme across the room: the work isn't slow, the handoffs between decisions are.” facilitatoron-task kept
Group session — studio team group-session · 2026-05-15
- “Stuff just sits. It's in someone's inbox waiting for a yes and nobody knows whose turn it is.” teamon-task kept
- “If we could just turn things around faster than the bigger shops, that's the whole game for us.” teamthought-starter kept

Turning a raw client request into a usable creative brief is a manual, high-variance bottleneck at the front of every project. active
“Honestly, half the battle is turning a vague client email into a brief the team can actually run with. That can eat a day.” — Discovery call — Managing Director
“The brief you get really depends on who picked it up that morning. It's not consistent.” — Discovery call — Managing Director
Approvals stall not because the work is slow but because sign-off decisions sit unrouted in inboxes — classic decision congestion. active
“Stuff just sits. It's in someone's inbox waiting for a yes and nobody knows whose turn it is.” — Group session — studio team
“Recurring theme across the room: the work isn't slow, the handoffs between decisions are.” — Discovery call — Managing Director
The firm sees turnaround speed as its core competitive wedge against larger agencies. active
“If we could just turn things around faster than the bigger shops, that's the whole game for us.” — Group session — studio team

Brief Builder chosen Faster turnaroundConsistent quality
Drafts a structured creative brief from a raw client request, so every project starts from a consistent, same-day brief instead of a manual write-up.

impact 4 · feasibility 5 · reversibility 5 · confidence 4

justified by: Turning a raw client request into a usable creativ… | The firm sees turnaround speed as its core competi…
Approval Router shortlisted Faster turnaround
Routes work to the right approver and tracks whose turn it is, so sign-off stops stalling in inboxes.

impact 3 · feasibility 2 · reversibility 3 · confidence 3

justified by: Approvals stall not because the work is slow but b…